Google Ads Audits
Get Your Account Humming Like a High-performance EngineI provide two different audits. The first is the Google Ads Inspection, where I take a close look at 21 of the most critical elements of your account, campaigns, ad groups, ads, and landing pages. This takes 1-3 business days.
The second is the Google Ads Complete Audit, where your entire account is analyzed with a detailed write-up. This takes approximately 7-10 days.
Google Ads :
- CPC Analysis
- CTR Analysis
- Conversion Tracking Checks and Analysis
- Network Spend (Search / Display)
- Display Network Review (if applicable)
- Mobile Bid Adjustments
- Target Locations
- Search Impression Share
- Budget Allocation
- Search Terms and Keyword Optimization
- Bid Change Analysis
- Ad Extension Review
- Ad Group Relevancy and Structure
- Keyword Match Type Settings
- Negative Keyword Lists
- Quality Scores
- Ad Copy Performance
- Geo-targeting Optimizations
- Time/Day Analysis
- Remarketing Review
- Landing Page Review
Google Ads: Complete Audit
Measurement and Attribution
- Conversion Tracking
- Goals
- Google Ads > Analytics Linkage
- Cross-Account Conversions
- Conversion Windows
- View-through Conversions
- Lead Gen – Lead Quality Checks
- Call Tracking
- Physical Store Location Measurement
- Attribution Models
Campaign Settings and Bid Adjustments
- Search and Display Networks
- Features Settings
- Locations
- Languages
- Delivery Types
- Ad Rotation and Goals
- Location Bid Adjustments
- Mobile Bid Adjustments
- Search Partners
- Close Variant Checking
Ad Extensions
- Sitelinks
- Call Extensions
- Google Forwarding Numbers
- 3rd Party Call Tracking
- Location Extensions
- Seller Ratings
- Social Annotations
- App Extensions
- 3rd Party Reviews
Impression Share and Auction Insights
- Budget Levels
- Exact Match Impression Share
- Keywords with High Quality Scores
- Competitive Analysis in Auction Insights
- 3rd Party Tools for Further Analysis
Quality Score
- Quality Score to Business Goal Alignment
- Weighted Quality Score
- QS Ad Groups That Need TLC
- Ad Group Size
- Keyword and Low QS Analysis
- Search Terms Report – Keyword Opportunities
- Search Terms Report – Negative Keywords
- Mobile Preferred Ads
- Geo Analysis for Poor QS
- QS Tracking with 3rd Party Tool
Account Structure
- Naming Conventions
- Campaign and Ad Group Structure
- Branded Keywords
- Search and Display Separation
- Optimization with Proper Negatives
- High Volume Queries and SKAGs
- Ad Groups – Tight Themes
Ad Copy
- Query to Copy Relevance
- Query to Landing Page Relevance
- Unique Selling Propositions
- Call to Actions
- Specific Features and Attributes
- Continuous Testing
Testing
- Ad Rotation Settings
- Ad Group – Number of Ads Per Device
- Underperforming Ads
- Campaign Experiments
- Opportunities Tab
- Dynamic Search Ads (DSA)
- Remarketing Lists for Search Ads (RLSA)
- 3rd Party Tools
Bid Management
- Optimization of queries, keywords, ads, and landing pages
- Profit-driven Efficiency Targets
- Value Tracking
- Proper Process and Tools for Lower and High Volume Accounts
Landing Pages
- High Volume Keyword / Landing Page Quality Analysis
- Page Loading Time
- Relevance with Query and Ad Copy
- Value Proposition, Benefits and Clearly Stated Goals
- Minimization of Distractions
- Social Proof and Trust Signals
- Sense of Urgency
- Testing and Heat Maps
Client Success Stories
More proof than promises, and I'm just getting started!
New Accounts
Are you setting up an account for the first time?
Creating a proper foundation is critical for profitable advertising on Google Ads.
From establishing proper bids and bidding types to the structure of your campaigns – creating a solid base is critical to your long-term success.
Optimization
There is no such thing as “set it and forget it” in the world of Google Ads.
Search terms, keywords and the market
From small accounts to large, proper optimization is the difference between advertising that drives business growth vs tremendous waste.
Eliminate Wasteful Spend and Start Driving Quality Leads, Sales, and Growth.
Personalized Attention to Your Account
My personal attention means that your account is never outsourced to a 3rd party for the sake of maximizing agency profit. I am committed to learning your business inside and out in order to attract quality leads and customers.
Depending on the size of your account, we will have weekly, biweekly, or monthly meetings to discuss progress and goals.
Ready To Grow Your Business?
Hire me to drive results and save thousands in management fees.
- Total Transparency. There’s no “secret sauce” here, just smart marketing strategy and execution.
- Personalized Attention. I’m committed to your success and always just a phone call away.
- Increase Revenue. We work together to attract the right leads.
- Decrease Cost per Click (CPC). I implement efficient bidding for the right keywords.
- The Right Clicks. Compelling, persuasive ad copy that attracts the right customers for your business.
- Improved Performance. Lower
CPCs and Better Positioning with Improved Quality Scores.
- Laser Targeted Messaging. I focus on your customers and unique market to find the keywords that truly drive results.
- Conversion Rate Optimization. High-performance marketing doesn’t end at the click. I work with you to create landing pages that drive the greatest number of conversions and sales at the lowest cost.
Stop wasting money and start driving results.
Contact me today for a complimentary consultation.