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Upwork Promotion

New Year, New Rates. New Clients Only for a Limited Time.

Hello, future Upwork clients!

 

As I expand my business into Upwork, I’m offering a reduced rate in January only.

Instead of my published rate of $75 per hour, I’m taking on all new Upwork clients at a reduced rate of $55 per hour!

In addition, this rate is locked in for a full year.

Please contact me through my Upwork profile to get started!

Let's do this! - Upwork Promotion Ends Soon!

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Expert Facebook Optimization to Drive Quality Leads and Business Growth 

Most companies find out the hard way just how easy it is to blow up a credit card with Facebook Marketing.

There is no such thing as "set it and forget it".  What worked before can easily change in a moment's notice.

I am here to help.

My history creating profit-driven marketing campaigns is extensive.

I have over 17 years experience in performance PPC marketing as both an entrepreneur and freelancer helping hundreds of companies create and optimize campaigns that drive revenue and growth.

I have also written several articles on Facebook, including...

Top 5 Reasons Most Facebook Campaigns Fail (and what to do about it)

The Ultimate Guide to Facebook Marketing Funnels that Drive Sales and Conversions

The 12-Step Program to Rehab Your Facebook Ads With Low or No Conversions

Let's Chat

Why Hire Me?

Dedication.  I don’t outsource my work.  You will have my diligence and attention on your account the entire time.

Education.  This has nothing to do with my marketing degree.  Change within the Facebook advertising platform is rapid and continuous.  I always stay on top of the latest offerings and performance tactics to drive results.

Experience.  I have been optimizing Facebook advertising across many different types of industries and company types for 7 years.

Success.  I have a proven track record of performance and growth, most recently navigating a multi-million PPC budget to record revenue.

Diversification.  I’m not just a Facebook marketer, I spent many years as an entrepreneur.  I understand the importance of setting high-level business goals which inform and drive the performance of digital advertising campaigns.

Technical Knowledge.  As a former developer, I understand technology.  I have launched many websites across a myriad of platforms.   If you have a technical challenge related to advertising, it’s very likely that I can solve it.

After working with David for a few weeks, I can say with complete confidence that I’m glad I made this choice.  He is organized, knowledgeable, and very responsive.  I had been struggling for a while now with higher click and lead costs, while revenue was slipping.  David took the time to do a full audit of my AdWords account and was able to immediately find areas of improvement.  Within a week, the numbers were finally moving in the right direction.  This was a great learning experience for me as well, as David took me through all of the changes in detail.  In hindsight,  I just wish I would have done this sooner!   Highly recommended.

David Suazo

UpWork Client

Eliminate Wasteful Spend and Start Driving Quality Leads, Sales, and Growth.

Contact Me for a Free Consultation

New Accounts

Creating a solid base to grow into is my top objective for all new accounts.  I work with you to review or create campaign objectives, offers, and ad copy.  

Goals are identified and programmed as conversions through the Facebook Pixel.  Target audiences are identified, while campaigns, ad sets, and ads are configured to drive performance.

Optimization

Facebook ads are a little like children. They might behave for a while, but they always need attention and occassional adjustments.  I work with you to re-examine goals, the take a deep dive into your metrics to see why costs are up or revenue is down.  

From campaign objectives, offers, creatives, hooks, and landing page conversions - I provide a complete analysis to drive performance.

Ready To Grow Your Business?

Hire me to drive results and save thousands in management fees.

  • Total Transparency.  There’s no “secret sauce” here, just smart marketing strategy and execution.

  • Personalized Attention.  I’m committed to your success and always just a phone call away.

  • Increase Revenue.  We work together to attract the right leads.

  • Decrease Cost per Click (CPC).  The right advertising objectives and promotion of ads with social proof.

  • The Right Clicks.  Compelling, persuasive ad copy that attracts the right customers for your business.

  • Improved Performance.  Lower CPCs and Better Performance with Improved Relevancy Scores.

  • Laser Targeted Messaging.  I focus on your customers and unique market to find the keywords that truly drive results.

  • Conversion Rate Optimization.   High-performance marketing doesn’t end at the click.  I work with you to create landing pages that drive the greatest number of conversions and sales at the lowest cost.

Personalized Attention to Your Account

My personal attention means that your account is never outsourced to a 3rd party for the sake of maximizing agency profit.   I am committed to learning your business inside and out in order to attract quality leads and customers.

Depending on the size of your account, we will have weekly, biweekly, or monthly meetings to discuss progress and goals.

Contact Me for a Free Consultation

$5.5 Million Managed in the Last Three Years

I’ve had the privilege of working with many different companies in recent years.      

Managing large, multi-million dollar budgets is a tremendous learning experience.  It often forces you outside of the PPC “comfort zone” to optimize campaigns at a very high level.   

Smaller budgets also present their own unique set of challenges, as you often need to do more with less.

I take great pride in helping companies of all sizes, and look forward to creating or optimizing your campaigns to maximize results

A Commitment to my Customers…Big and Small

 

Over the past 17 years, I’ve had the privilege of working with many of the top brands and their respective agencies.   I take great joy in helping customers succeed – from Wall Street to Main Street.

Ad Agencies:  Benghiat Marketing & Communications, Boomm Marketing & Communications,  Brunner, Doner, Foodmix Marketing Communications, GMLV, GYRO, Gordon Hanrahan, Inc., Ketchum, lin Digital, Marlin Network, Marriner, Merrell Group, Noble, Sawyer Miller, Schafer | Condon | Carter, Scott Advertising, Square One Advertising, The Alchemedia Project

 

* Companies listed above are previous or current clients. Logos do not represent endorsement.

Performance Reporting with Insights

The value in reporting comes from insights, not data.  I take the time to analyze your numbers and make recommendations based on account performance and market fluctuations.

The focus depends on company goals, but here are a few of the most common metrics that are regularly monitored.

CPA – This is the Cost per acquisition or action, depending on the goals, but is often a lead or sale.   This figure is important to track and it’s a leading indicator of cost.  I use this to compare the expense of acquiring a customer to the revenue generated over time (often referred to as customer lifetime value).

CPC – Cost per click is what you are paying when someone clicks your ad.  There are many factors that drive this, including market fluctuations (basic supply and demand for certain keywords) and your Quality Score – a measure of relevancy and quality of overall search experience.  The higher your QS, the lower your CPC.

CTR – Your click-through rate is a great indicator of interest and engagement.  High CTRs show interest in your ad, but we always look at this with other metrics as the goal is to drive qualified leads, not random clicks that cost you money.

RoAS – Another key metric is your return on ad spend.  This is similar to ROI,  but focuses only on the cost of advertising compared to the revenue generated.  An RoAS of 700% means that for every $1 spent in advertising, you received $7 back in return.

Get Help with Facebook Marketing

Contact Me for a Free Consultation

David was able to completely re-work our Google ad strategy and identify key ways to continue to scale and grow the brand with industry-leading ROAS.

This was no small task in 2021. It is a very competitive landscape and growth and performance marketing is in high demand.

Google is one of, if not THE most important part of the puzzle for a digitally native DTC brand, and this guy understands the machine and how to find success, even on lean budgets.

You are in good hands with David. He’s knowledgeable, professional, hard-working and most importantly, capable. David will help you scale your business online.

Josh Walker

Co-Founder, 1620 Workwear

Articles & Guides I've Written

Stop wasting money and start driving results.

Contact me today for a complimentary consultation.