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Expert Google Ads (AdWords) Optimization to Drive Quality Leads and Business Growth
Most companies find out the hard way just how easy it is to blow up a credit card with Google Ads.
The truth is, Google Ads is a platform with increasing complexity. There is no such thing as “set it and forget it”. What worked before can easily change in a moment’s notice.
I am here to help.
My history creating profit-driven marketing campaigns is extensive.
I have over 17 years experience in performance PPC marketing as both an entrepreneur and freelancer helping hundreds of companies create and optimize campaigns that drive revenue and growth.
Why Hire Me?
Dedication. I am not part of a large agency. You will have my diligence and attention on your account the entire time.
Education. This has nothing to do with my marketing degree. Change within Google Ads is rapid and continuous. I always stay on top of the latest offerings and performance tactics to drive results.
Experience. I have been optimizing Google advertising across many different types of industries and company types for 17 years.
Success. I have a proven track record of performance and growth, most recently navigating a multi-million PPC budget to record revenue.
Diversification. I’m not just a Google Ads marketer, I spent many years as an entrepreneur. I understand the importance of setting high-level business goals which inform and drive the performance of digital advertising campaigns.
Technical Knowledge. As a former developer, I understand technology. I have launched many websites across a myriad of platforms. If you have a technical challenge related to advertising, it’s very likely that I can solve it.
Eliminate Wasteful Spend and Start Driving Quality Leads, Sales, and Growth.
After working with David for a few weeks, I can say with complete confidence that I’m glad I made this choice. He is organized, knowledgeable, and very responsive. I had been struggling for a while now with higher click and lead costs, while revenue was slipping. David took the time to do a full audit of my AdWords account and was able to immediately find areas of improvement. Within a week, the numbers were finally moving in the right direction. This was a great learning experience for me as well, as David took me through all of the changes in detail. In hindsight, I just wish I would have done this sooner! Highly recommended.
New Accounts
Are you setting up an account for the first time?
Creating a proper foundation is critical for profitable advertising on Google Ads.
From establishing proper bids and bidding types to the structure of your campaigns – creating a solid base is critical to your long-term success.
Optimization
There is no such thing as “set it and forget it” in the world of Google Ads.
Search terms, keywords and the market
From small accounts to large, proper optimization is the difference between advertising that drives business growth vs tremendous waste
AdWords Audits
Google Ads is a powerful marketing platform that targets potential customers with high purchase intent. But like a high-performance engine, a lot can go wrong if you’re not careful.
One misconfigured setting can result in thousands of dollars in waste in a single day.
Ready To Grow Your Business?
Hire me to drive results and save thousands in management fees.
- Total Transparency. There’s no “secret sauce” here, just smart marketing strategy and execution.
- Personalized Attention. I’m committed to your success and always just a phone call away.
- Increase Revenue. We work together to attract the right leads.
- Decrease Cost per Click (CPC). I implement efficient bidding for the right keywords.
- The Right Clicks. Compelling, persuasive ad copy that attracts the right customers for your business.
- Improved Performance. Lower
CPCs and Better Positioning with Improved Quality Scores.
- Laser Targeted Messaging. I focus on your customers and unique market to find the keywords that truly drive results.
- Conversion Rate Optimization. High-performance marketing doesn’t end at the click. I work with you to create landing pages that drive the greatest number of conversions and sales at the lowest cost.
Personalized Attention to Your Account
My personal attention means that your account is never outsourced to a 3rd party for the sake of maximizing agency profit. I am committed to learning your business inside and out in order to attract quality leads and customers.
Depending on the size of your account, we will have weekly, biweekly, or monthly meetings to discuss progress and goals.
$5.5 Million Managed in the Last Three Years
I’ve had the privilege of working with many different companies in recent years.
Managing large, multi-million dollar budgets is a tremendous learning experience. It often forces you outside of the PPC “comfort zone” to optimize campaigns at a very high level.
Smaller budgets also present their own unique set of challenges, as you often need to do more with less.
I take great pride in helping companies of all
A Commitment to my Customers…Big and Small
Over the past 17 years, I’ve had the privilege of working with many of the top brands and their respective agencies. I take great joy in helping customers succeed – from Wall Street to Main Street.
Ad Agencies: Benghiat Marketing & Communications,
* Companies listed above are previous or current clients. Logos do not represent
It was truly an outstanding experience working with David. I came into this process as a newbie to Google Ads and Facebook Marketing - not really knowing where or how to run my ads effectively. But David took the time to really learn my business, then explained how the various options would help to achieve my goals. He was patient, communicative, highly professional. But most of all, he genuinely cares about the success of my business. Since our launch, I’m already receiving calls from leads and prospects. I look forward to our continued work together!
Performance Reporting with Insights
The value in reporting comes from insights, not data. I take the time to analyze your numbers and make recommendations based on account performance and market fluctuations.
The focus depends on company goals, but here are a few of the most common metrics that are regularly monitored.
CPA – This is the Cost per acquisition or action, depending on the goals, but is often a lead or sale. This figure is important to track and it’s a leading indicator of cost. I use this to compare the expense of acquiring a customer to the revenue generated over time (often referred to as customer lifetime value).
CPC – Cost per click is what you are paying when someone clicks your ad. There are many factors that drive this, including market fluctuations (basic supply and demand for certain keywords) and your Quality Score – a measure of relevancy and quality of overall search experience. The higher your QS, the lower your CPC.
CTR – Your click-through rate is a great indicator of interest and engagement. High
RoAS – Another key metric is your return on ad spend. This is similar to
Get Help with Google Ads (AdWords) Now
David was able to completely re-work our Google ad strategy and identify key ways to continue to scale and grow the brand with industry-leading ROAS.
This was no small task in 2021. It is a very competitive landscape and growth and performance marketing is in high demand.
Google is one of, if not THE most important part of the puzzle for a digitally native DTC brand, and this guy understands the machine and how to find success, even on lean budgets.
You are in good hands with David. He’s knowledgeable, professional, hard-working and most importantly, capable. David will help you scale your business online.
Articles & Guides I've Written
- Profitable Google Ads (AdWords) Marketing for Plumbing Companies
- Profitable Google Ads (AdWords) PPC Marketing for Dentists
- A Life-Changing Guide to Restaurant Marketing with Google Ads
- Bidding Options in Google AdWords
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Cranking it up to 11. The High Stakes Game of High Volume Adwords Marketing.
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Fishing with Dynamite. How to use Broad Match Keywords to your Advantage.
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27 Ways to Write Better Google Ad Copy and Crush the Competition
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Google Ads for Restaurants: Start with Customer Lifetime Value
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The Ultimate Guide to Facebook Marketing Funnels that Drive Sales and Conversions
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The 12-Step Program to Rehab Your Facebook Ads With Low or No Conversions
Stop wasting money and start driving results.
Contact me today for a complimentary consultation.