602-600-6240

Google Ads Recorded Audits

Stop wasting money and start driving results.

Is Google delivering fewer high-quality leads while your costs keep rising?

Are competitors beating you in some of the best searches that you used to rank for? 

 

I get it, and unfortunately I hear it all the time.

With the growing complexity of the Google Ads platform, it’s easy for campaigns to drift off-target, and begin costing you thousands of dollars with little in return.

I can help.

My name is David Smania, and I have 17 years of experience optimizing hundreds of Google Ads accounts across many different industries.

I work with business owners and marketers across the country, working together to refocus advertising to attract the best leads at the lowest cost.

Are you ready to optimize your account with laser-targeted advertising that grows your business?

Let’s talk.

How This Works

1) We chat about your account so I can learn more about your business goals.

2) You provide read-only access so I can review your account.

3) I spend up to 3 hours reviewing your account in detail.

4) I record my findings on video and send you the audit through a private link.

It’s that easy.

Not Your Average Pushbutton Audit

This isn’t an automated audit that spits out a generic report.  This is a customized audit for your unique situation.

You have your own business challenges, and your account is very different than any other company, no matter which industry or market you’re in.

I will take the time to perform a detailed 50-point audit, combing through your account history. 

The entire audit is recorded so details won’t get lost in a conversation or confusing report. It’s something you can reference or share with others on your team.

What I Cover In Your 50-Point Audit

 

Each audit is as unique as your company and goals.  While I cover 50 different checks, the recorded video audit will address the top issues.

 

Here are the areas of the account that I analyze.

 

  • Conversions and Call Tracking
  • Google Analytics / Google Tag Manager Configuration
  • Campaign, Ad Group, and Keyword Structure
  • Campaign Location Targeting
  • Audience Layering
  • Keyword Selection
  • Keyword Match Types
  • Quality Score and the Three Areas that Drive it
  • Quality of Search Terms
  • Search Impression Share in Absolute and Top Positions
  • KPI Analysis – CTR, CPC, Conversions, Cost Per Conversion, RoAS etc.
  • Ad Group Topics and Themes
  • Ad Copy and Structure
  • Ad Extensions
  • Ad Scheduling
  • Landing Page Quality and Speed
  • Bid Strategies and Levels
  • Bid Competitiveness
  • Ad Types and Recommendations (Search, Display, Custom Intent, YouTube, Call Only, etc)
  • Remarketing
  • Display Ads and Targeting

Why Hire Me for Your Audit?

 

I care.  I genuinely care about your business and cleaning up your account to remove the waste and drive more qualified leads.   

Experience.  I’ve been working in Google Ads (previously called AdWords) for over 17 years.  I have audited and optimized hundreds of accounts in many different industries.

I am a performance marketing consultant, not an agency.  I perform your audit manually with respect for your unique business goals.  This is not an automated push-button report that is spit out in seconds. What you’ll gain are insights to truly optimize your account.

David went above and beyond all my expectations on this job. He essentially took over a very neglected and ineffective Adwords account for my medical practice’s website and made it extremely productive in a matter of a few short weeks.

Prior to David taking over, our ads were getting clicked (at a cost to me) by people who were basically the complete opposite of my target audience/consumer, whether it was weird key words, wrong demographic, wrong location, etc. Now we are getting a very high quality consumer clicking our ads, and then on to my website.

David has been on the job for approximately 2 months and the phones are lighting up, the appointments are getting booked, and revenue has climbed significantly.

Dr. Jake Hollingsworth
Principal
Pacific Psychiatric Intervention & Wellness Centers

David understands what it takes to create and execute a successful Google Ad campaign. He simply delivers results and conversions. Beyond being an expert, he is friendly and easy to work with.

Jill Gilboy
Marketing Director
Indevia Accounting, Inc.

I needed someone experienced and knowledgable about Google Ads to step in and immediately make positive changes to my client’s account. Not only did David do that, but he provided detailed reports and suggestions for improvements on the accounts. He is an expert in his field and knows exactly what to do as far as tactics and strategies. I would hire him again!

Kahala Grier
Owner
Top 5 Media Group

David was really great to work with, his communication is excellent, well laid out & easy to understand. He has extensive knowledge with PPC and was willing to work within my client’s budget & use the resources already in place. I would recommend him & I’ll be using him again in the future.

Merry Gray
Principal
Channel Islands Design

David is very knowledgeable about setting up Google Ads. He worked with me to determine search terms, as well as getting Google Analytics up and running and connected to our website. He did a very good job communicating the technical information and dialing in PPC search terms to our industry and services.

Scott Kelly
Principal
Greenlight Traffic Engineering

It was truly an outstanding experience working with David. I came into this process as a newbie to Google Ads and Facebook Marketing – not really knowing where or how to run my ads effectively. But David took the time to really learn my business, then explained how the various options would help to achieve my goals. He was patient, communicative, highly professional. But most of all, he genuinely cares about the success of my business. Since our launch, I’m already receiving calls from leads and prospects. I look forward to our continued work together!

Jonathan Ammon
Owner
Jammon Studios